Sim Kwang Wei
Founder & Strategic Web3 Advisor
Sim Kwang Wei is a seasoned IT business application specialist and Web3 architect with over a decade of experience driving digital transformation across maritime, retail, and decentralized finance (DeFi). As the Founder of Stratos Labs, he specializes in BPMN-driven workflow automation, multichain orchestration, and wallet infrastructure for enterprise blockchain — bridging the gap between legacy systems and decentralized networks.
Kwang Wei has a proven track record of leading complex technical deployments and international delegations. He spearheaded the first international expansion of Haidilao's management consulting arm (Microsea) and has represented Singapore's tech ecosystem in high-level trade missions to China and Malaysia. A recognized community leader, he organized Web3 Fridays, Cosmos Bangkok, and other regional Web3 community events, while representing major Layer 1 projects as a keynote panelist at international conferences like Token2049.
What I Bring
Scaling & GTM Strategy
Expert in internationalizing enterprise-grade service models, with a focus on cross-border expansion through strategic partnerships and trade delegations.
Localization for Service & IT
Specialized in adapting complex business application frameworks and consulting products to meet local regulatory and cultural demands in markets like Singapore, China, and Thailand.
Maritime IT Systems
Expert in executing mission-critical network deployments and compliance testing for global shipping fleets (e.g., Mitsui O.S.K. Lines).
Decentralized Infrastructure & Cloudflare
Utilizing the Cloudflare stack (Workers/Isolates) to build resilient, edge-native Web3 middleware and high-frequency AI agent workflows.
BPMN Advocacy
Champion for using Business Process Model and Notation (BPMN) to automate enterprise workflows and streamline the transition to on-chain infrastructure.
Franchise & Retail Systems
Deep experience in scaling franchise operations between Southeast Asia and China through blockchain-backed platforms and retail system integration.
Key Achievements
Trade Mission Leadership
Member of the 2018 Singapore Delegation with ACE to Malaysia (MDEC/MaGIC) and Enterprise Singapore to Wuhan (Wuhan TIA), facilitating cross-border innovation and market entry.
Award-Winning Innovation
Winner of the "Best Startup Award" at the inaugural IRAS Hackathon for POS startup innovation.
Community Leader
Organized Web3 Fridays, Cosmos Bangkok, and regional Web3 community events — building grassroots developer and builder networks across Southeast Asia.
Institutional DeFi Leadership
Participated in the design of on-chain fixed coupon products under the SGX Project Guardian sandbox program.
International Operational Excellence
Successfully managed the trial execution of international F&B brands in the China market, achieving traction in under three months.
Speaking & Presentation Topics
The Haidilao Blueprint
Strategies for scaling world-class service consulting and IT infrastructure into international markets.
BPMN & Edge Computing
Leveraging the Cloudflare stack and process modeling to bridge enterprise workflows with Web3.
Mission-Critical Maritime Tech
Navigating the complexities of vessel network deployments and compliance in high-stakes environments.
Institutional DeFi & Sandboxes
Lessons from building on-chain structured products within regulatory frameworks.
Cross-Border Innovation
Lessons from ACE and Enterprise Singapore delegations on navigating the GTM landscape in Malaysia and China.
Conferences & Events
Industry Involvement
